These values have helped Singer Equipment Co. become one of the ten largest distributors of foodservice equipment and supplies in the country. Our dedication to our customers can be seen in our numerous awards for design excellence, customer service and industry leadership.
Founded in 1918 and now in its third generation of family ownership, Singer stands ready to serve you.
The foodservice industry descended upon Orlando in early February for the NAFEM show, which is held every two years. More than 70 representatives from Singer and Singer NY toured the show for three days, learning about new products and trends. Many of these products will be on display at Singer’s in-house trade show in late April.
High-Tech Meal Delivery
Singer recently helped Reading Hospital take its meal delivery service to a whole new level. Instead of having the staff run back and forth to the kitchen, robots are now doing much of the transport. They carry trays of food from the kitchen to the nutrition staff over two blocks away. The robots ride the elevator alone and navigate through the hallways on pre-programmed routes without bumping in to anyone. Singer supplied the carts that the robots ride on, traveling 18 miles a day.
A Great Job at Doing Good
Singer salesperson, Cliff Baker, saw a need in his community after Hurricane Sandy and set out to fill it. He and Mike Jurusz of Chef Mike’s ABG in Seaside Park, NJ, started an organization to provide Thanksgiving meals to those in need and those who came to help the community rebuild. From 350 meals that first Thanksgiving, the organization has grown to feeding 1500 Thanksgiving and Christmas meals in 2016. If There is a Need, We Will Feed includes 50 volunteers, 75 drivers and numerous restaurants and organizations which donate food and distribute the meals. A Toys for Tots component was added for this year’s Christmas donation.
More info on this organization and the companies which support it can be found HERE.
Thanksgiving Food Drive
Singer employees recently participated in an annual food drive to support families in need. Working with The Salvation Army of Reading, they donated over 600 non-perishable items including green beans, corn, cranberry sauce, stuffing and much more. Thanks to their generosity, 450-500 individuals will have a happy Thanksgiving this year!
Mulherin’s Sons in Top 50
Congratulations to Wm. Mulherin’s Sons, named as one of America’s 50 best new restaurants of 2016 by Bon Appetit. Singer designed and outfitted the kitchen, pizza area and bar of this Philadelphia eatery. An old, abandoned whiskey production facility was transformed into a hip, urban restaurant serving wood-fired Italian food.
Special Event Show
Singer recently hosted a Special Event Show at Lincoln Financial Field in Philadelphia. More than 60 vendors showcased their newest products for catering, buffet and tabletop presentations. Additionally, customers took tours of the Eagles’ facility and talked with former players Bill Bergey and Seth Joyner.
Henry Singer Awarded Legion of Honor from France
Henry Singer, Chairman of Singer Equipment Co., has been named Chevalier of the Legion of Honor, France’s highest distinction. The award ceremony, presided over by France’s Consul-General, was held on April 15th at the French Embassy in Washington, DC. The Consul-General expressed France’s deepest gratitude to the men and women who helped free their country from German occupation during WWII.
Henry was very proud to receive this prestigious award. He accepted it on behalf of all American veterans who fought in France, most of whom have passed on or are in poor health. Joining Henry at the ceremony were his wife Helene, children Fred, Andrew, and Julie, and Julie’s husband, Phil Scanlan, who recently served as Australia’s Consul-General in New York.
Singer Trade Show
Singer’s 29th annual trade show was held on Sunday, April 10th and Monday, April 11th at our Elverson headquarters. Over 800 customers attended the event which showcased the latest industry trends and newest products. Customers were able to see the items in person, talk with factory representatives and watch equipment in action via the many live cooking demos. Thanks to all who took time from their busy schedules to attend.
New at the Whitney Museum
In 2015, the Whitney Museum of American Art moved from uptown Manhattan to the hip Meatpacking District. As part of the $400 million project, Singer’s New York division supplied and installed the first-floor restaurant, working with Danny Meyer’s Union Square Hospitality Group and Chef Michael Anthony, formerly of Gramercy Tavern.
International Restaurant Show in New York
Singer had a large exhibit at the recent International Restaurant & Foodservice Show through our New York division, M Tucker. Held at the Javits Center in New York, the show draws customers from throughout the Northeast and is the largest foodservice industry show on the east coast. Our 3200-square-foot display showcased new foodservice equipment, supplies and tabletop items. Thanks to all who visited our booth.
Come see us there next year… the show will run March 5th to 7th, 2017.
Philadelphia Hotel Transformation
Singer’s Mt Laurel contract design office participated in the complete renovation of Philadelphia’s old Four Seasons Hotel, transforming it into a hip, urban getaway, The Logan. Our team supplied and installed foodservice equipment in the kitchen and dishroom, also providing start-up and training. Additionally, they supplied bar equipment and liquor systems for several bars throughout the hotel, including the rooftop bar which offers 360° views of center city. They worked under severe time constraints to successfully complete this large, high-profile job.
Time To Invest In Equipment: Congress Gives Small Businesses A Permanent Tax Break
At year’s end, the foodservice equipment industry and its customers received a gift that keeps on giving. After years of late-minute uncertainty on whether Congress would renew the deal that many business owners rely on to finance their big-ticket purchases, Washington got its act together in December and passed a mammoth tax bill providing small businesses a permanent tax break on buying equipment.
The much-anticipated Section 179 deduction locks in a large tax break for small-business capital investments that has been temporary until now. In addition, a bonus 50% deduction has been locked in through 2019, businesses of all sizes to depreciate half the cost of equipment acquired and put in service during 2015, 2016 and 2017.
The provision makes it more affordable for small companies to buy up to $500,000 a year worth of equipment, ranging from computers to vehicles to reach-in refrigeration and ranges. The purchases can be written off immediately on a business’ taxes instead of being depreciated over a number of years. While most equipment that small businesses lease, finance or purchase will qualify for the Section 179 Deduction, there are some exceptions, such as air conditioning or heating equipment and property used outside the United States. Information on qualifying capital items can be found here.
The deduction is essentially limited to small and midsize companies. It begins phasing out when a company spends more than $2 million a year on qualifying purchases, and is eliminated entirely for those that spend more than $2.5 million.
Section 179 was once a fairly limited tax break, with an annual cap of $25,000 or less. But starting in 2003, Congress began a series of temporary increases, each requiring annual reauthorization to prevent the cap from returning to $25,000. From now on, operators and small business owners can plan ahead. The 233-page tax deal, signed by President Obama, permanently sets the Section 179 cap at $500,000, subject to inflation adjustments.
COSME Named #1 New Restaurant in NYC
Congratulations to Cosme on being named the 2015 #1 new restaurant in New York by the New York Times! Singer is proud to have participated in this project through its New York division. The M Tucker team of Joe Steckmeister and Dennis DeCicco worked closely with Chef Enrique Olvera and Chef de Cuisine Daniela Soto-Innes to assist with the kitchen design, equipment procurement and installation of the kitchen equipment. The team of Morgan Tucker and Silena Mejia helped design and provide the tabletop and also procured the kitchen supplies for the new restaurant. We are thrilled for Cosme’s success and recognition!
Morgan Tucker, of Singer’s New York division, has been named Chairperson of the New York City Branch of the American Institute of Wine and Food for 2016. The organization provides its members with modern and relevant educational and social content relating to food and wine. Congratulations, Morgan, on this position!
The first joint sales meeting of Singer and Singer NY was held in October at the company’s Bellmawr, NJ location. Singer is focused on unifying both divisions under one platform. Together, we have 46 territory sales consultants and a fleet of 45 trucks providing daily deliveries from Connecticut to Maryland.
M Tucker was featured on the CNBC program, Consumed: The Real Restaurant Business, Season 1, Episode 107 which aired on 6/24/15. The show follows the ups and downs of three different restaurants in New York. Tucker’s Joe Steckmeister and Marc Fuchs were shown in a segment about The Meatball Shop, discussing the moving of kitchen equipment. After working with Tucker, The Meatball Shop’s owner, Daniel Holzman, said "M Tucker is ... one of the best in the business."
If you just want to watch the Tucker segment of this episode, fast forward to 26:26 on the video. Congrats to Marc and Joe on a job well done.
A Fond Farewell
On May 28th, Tucker employees gathered at an after-work reception to honor Stephen Tucker. Stephen retired after 40+ years of service to pursue new business opportunities. Many co-workers thanked Stephen for the influence he’s had on their lives and careers. Family members and friends from the industry were also on hand.
Stephen’s energy, enthusiasm and humor were contagious. We will all miss him. As he embarks on his new endeavors, we wish him the very best.
Pictured above: Stephen Tucker with his wife Ellen and children, Morgan and Landon.
United Way Awards
Singer recently received three awards from the United Way of Berks County for its 2014 campaign. For the second time in three years, Singer was awarded Outstanding Employee Campaign for companies with 101-499 employees. This award is presented to organizations that best exemplify the spirit of voluntary giving and that have put forth the best effort in organizing employee campaigns to increase giving. We also earned an honorable mention in the Presidential Recognition Award based on the overall total of our donation. And for the first time ever, we reached the highest level of achievement for our individual giving. The Presidential Award is given to employee groups with a per capita donation of $250 or more. Singer is proud of all its employees and the many ways they give back to the community.
Pictured above: Singer representatives Kathy Sawlsville, Beth Wisner and Pat Woodward accepting the company’s United Way award.
Singer Trade Show
Over 800 customers attended Singer’s 28th annual trade show on Sunday, April 12th and Monday, April 13th. This in-house event draws customers from Pennsylvania, New Jersey, Delaware, Maryland and New York with over 300 manufacturers showing their newest products. Customers were able to talk with factory representatives and see equipment in action via the many live cooking demos. Thanks to all who took time from their busy schedules to attend. Talk to your salesperson for more information on the products you saw.
Singer in New York Show
Singer’s NY division recently exhibited in the International Restaurant and Foodservice Show of New York. Held every year in early March, this show is devoted exclusively to the eastern U.S. foodservice and hospitality market. Our large exhibit showcased the latest equipment, tabletop and buffet/catering products and also featured book signings by well-known New York chefs. Mark your calendar now for next year -- the 2016 show is scheduled for March 6th to 8th.
Singer at NAFEM
Singer / Singer NY sent a large contingent to the recent NAFEM show in Anaheim, CA. 70 representatives met for a pre-show breakfast meeting, then spent three days visiting manufacturer booths, receiving product training and learning about new items and trends. Ask your salesperson about the show’s highlights.
FES Magazine’s 2015 tabletop design competition
Singer Equipment Co. was awarded honorable mention in the on-site foodservice category of FES magazine’s 2015 tabletop design competition. The entry was created by sales representative Jeff Mellinger for Local Table/The Clubhouse at Willow Valley Communities.
The Willow Valley decision makers came to Singer’s 2014 trade show to look at a variety of tabletop items. After much consideration, they chose contemporary pieces to match their décor and menu. The tabletop items, furniture, accessories and artwork all work together to present a sleek, modern, upscale look. The neutral background serves as a perfect backdrop for the eye-catching textures, pops of color and food presentation.
Singer’s new Bellmawr facility is officially open. The ribbon-cutting ceremony was held on Thursday, August 14th at 180 Heller Place in Bellmawr. Participating in the ceremony were, left to right, Fred Singer, Bill Long and Mike Paolini of M&T Bank, and Bellmawr Councilman Josh Tregear. The ribbon was held by Lilly and Isaac Singer, Fred’s children. Also in attendance at the event were Senator Donald Norcross of the NJ State Legislature and James Burleigh, the Bellmawr Fire/Zoning/Code Enforcement Official.
The 78,000-square-foot facility includes a store, state-of-the- art test kitchen and training facility, sales office and warehouse. The new larger facility will help support our continued growth in the greater Philadelphia marketplace as well as the growth of our national chain division.
Reading Hospital is featured on the cover of June’s issue of FE&S Magazine
A recent Singer contract job was featured on the front cover of Foodservice Equipment & Supplies’ June issue. Reading Hospital’s new main kitchen and employee café was named facility design project of the month. The total renovation included a 5880-square-foot kitchen, 1100-square-foot dishroom and 5100-square-foot dining area.
Thanks to all our customers who attended our trade show on April 6th and 7th. We appreciate the time you took from your busy schedules to come to the show. Our largest show yet, this year’s event had 144 booths and over 300 manufacturers on hand. We hope you got some new ideas to help you prepare, present, transport and store your food more efficiently, economically and attractively. Talk to your salesperson for more information on any of the products you saw.
# 1 Tabletop Design
Singer Equipment Co. was awarded first place in the club/resort category of FES magazine’s 2014 tabletop design competition. The winning entry was created by salesperson Rick Snyder and sales associates Karen Shomper and Alison Faust for Philadelphia Country Club. The club wanted to create a formal look for their member VIP dining room which offers a traditional, high-service dining experience.
Singer Named as #2 Growth Company in Greater Reading
Singer Equipment Company has been named the #2 fastest-growing business in the Greater Reading Top 50, as compiled by the Greater Reading Chamber of Commerce and Industry. The rankings are determined by revenue growth over a three-year period, with greater weight on the most recent year. Singer moved up from the number six position in 2012.
Pictured above: Winners of the Greater Reading Top 50 Awards
Pictured above: Fred Singer (second from left) with representatives from the Greater Reading Chamber of Commerce: Scott Gruber (left), Past Chairman of the Board of Directors; Ellen Horan, President and CEO; Bert Kramer (right), Chairman of the Board of Directors
Introductory video and FE&S 'Dealer of the Year' acceptance speech by Fred Singer, president and C.E.O.
Foodservice Equipment & Supplies magazine proudly named Singer Equipment Company its 2013 Dealer of the Year. FE&S presented Singer with this award during its annual Dealer of the Year and Industry Awards Gala, which took place on Sat., May 18 at the Chicago Four Seasons. Check it out below!!
Thanks to all our customers who made time in their busy schedules to attend our 26th annual trade show on Sunday, April 7th and Monday, April 8th. It was our biggest show ever, with over 250 manufacturers on display. We had a great turnout and everyone took advantage of the hundreds of 2-day-only show specials. We’ll post next year’s dates as soon as they’re determined. It’s an event not to be missed!
Happy 95th Birthday, Singer Equipment Company
Check out the article published in the Reading Eagle on 4/8/13. CLICK HERE.
Singer principals and salespeople were among the attendees at Foodservice Equipment & Supplies magazine’s booth celebration at the recent NAFEM show in Orlando, FL. They were celebrating the magazine’s 65th anniversary as well as Singer’s Dealer of the Year award. The celebration will be continued at an awards gala in Chicago in May.
Singer Equipment just completed a turnkey kitchen project for the latest Shake Shack location, just off Rittenhouse Square in Philadelphia. A hot new concept, Shake Shack is a modern-day “roadside” burger stand serving burgers, hot dogs, fries, shakes and frozen custard, along with beer and wine. Starting out as a hot dog cart in Madison Square Park in Manhattan, there are now 15 locations in New York, Connecticut, Florida, Washington, D.C., Pennsylvania, Kuwait and Dubai. Shake Shack is owned and operated by famed restauranteur Danny Meyer’s Union Square Hospitality Group.
The winner of the women’s world pastry competition earns the illustrious title of Pastry Queen. The 2014 competition was held in Rimini, Italy from January 18th to 20th. Representing the United States was Executive Chef Cher Harris from The Hotel Hershey.... (Click to read more)
Philadelphia Success Story
Ricardo Scutt immigrated to Philadelphia from Haiti in 2000. He spoke very little English but got a job as a dishwasher at Saladworks. Within three years, he became general manager and recently won his own store as a result of a hidden-camera reality show competition on the Food Network. Click the link below to read his inspiring story. (Click to read more)
Excellence in Construction Award
Singer’s Mt Laurel, NJ office was part of an elite team which won the Excellence in Construction Award for Outstanding Construction Project. This award was presented by the New Jersey Chapter of Associated Builders & Contractors...... (Click to read more)
Outstanding Service by Karla Gudknecht
The company I work for has a lot of locations and gets the majority of its equipment through Singer. Last month, our ice machine, only 2 years old, gave out on us. I called multiple technicians and even the manufacturer of the company all to no avail, a constant circle of phone calls leading to dead ends on dead ends. Then I smartened up and reached out to Singer which I should have done in the first place..... (Click to read more)
Singer Equipment Co. was awarded first place in the club/resort category of FES magazine’s 2014 tabletop design competition. The winning entry was created by salesperson Rick Snyder and sales associates Karen Shomper and Alison Faust for Philadelphia Country Club. The club wanted to create a formal look for their member VIP dining room which offers a traditional, high-service dining experience. (Click to read more)
A Job Well Done I just wanted to let you know how thrilled I am with the new chef’s line that Kevin Rudnitsky designed and Eagle manufactured. Everything was a breeze..... (Click to read more)
Kudos to Team Snyder My salesperson, Rick Snyder, includes Singer’s mission statement at the bottom of his emails:
"To be the most responsive, knowledgeable and friendly supplier to the food service industry, providing solutions to our customer's challenges."
You all have proven this time and time again in that when the chips are down you all can deliver amazing results..... (Click to read more)
Rave Reviews for Marco Sales representative Marco Sabel has worked with Mount Airy Casino for many years. The casino’s new buyer recently sent the below letter of appreciation which we’re proud to share.... (Click to read more)