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Markets We Serve

Fearless Restaurants
STARR Restaurants
The Butcher’s Daughter
Great Performances
Restaurant Associates
American Express
Concours Club
Crown Shy
Death & Co
Alta Marea Group
Manhattanville Market
Essex Market
Willow Valley
Wesley Homes
Thompson Hotels
The Standard
Hoxton Hotels
Cater To You


Singer is more than our suite of services. We’re a united team with a focus on the long term. The proof is in the loyal and lasting relationships we’ve built with suppliers, colleagues, and customers alike. We look forward to building a partnership with you.

Tabletop and Smallwares Curation

At Singer, we focus on the details. We collaborate to understand how you envision your operation and offer guidance to ensure you have everything you need. From kitchen to dining room, we work alongside your team to create an environment tailored to your unique property.

How we work with you
  • We present personalized options for tabletop and smallwares that channel your vision for the end-user experience and tell the unique story of your property
  • Adhering to your scope, timeline, and budget is as important to us as it is to you, so you can expect realistic options and solutions that will help you grow revenue while reducing costs
  • We're by your side through the process, including helping you check in deliveries and stage goods to guarantee efficiency, accuracy, and completeness
Individualized Procurement

Individualized Procurement

Our well-established relationships with manufacturers across the industry, and around the world, give Singer a unique advantage in the marketplace. Combined with our high-touch service model, this allows us to optimize your experience and help you stand out.

Throughout our partnership
  • We continually review your procurement package to make sure we're delivering you the highest quality products at the strongest pricing
  • We can help develop and clearly express your brand identity with custom-printed product, from china and glassware to takeout containers, cups, bags, and more
  • Multiple warehouses allow us to inventory your custom items and deliver them as needed so you don't have to worry about storage
Custom Online Ordering

Custom Online Ordering

As a Singer customer, you will have access to a personal web portal that's tailored to your specific needs. Our order guides and web solutions allow you to order on your schedule, manage your account, and get the supplies you need when you need them.

At Singer, you can
  • Place orders 24 hours a day, seven days a week, with full visibility of live, on-hand inventory
  • We customize multiple order guides to your operation's needs and set up as many authorized users as you need, including different levels of access, so you're always in full control
  • Seamlessly manage inventory, view order history, control costs and rapidly re-order supplies
Reliable Delivery

Reliable Delivery

Our private fleet and professional drivers allow us to deliver your goods on time, every time.

Our commitment to you
  • Convenient, next-day delivery of online and phone orders is our standard
  • Don't wait and wonder - track your order status in real time with our proprietary software
  • We take the time and care to provide professional, inside delivery and check-in, with white glove service available upon request

Completed Projects

Home | Client Stories | The Hoxton Hotel in Williamsburg, Brooklyn

The Hoxton Hotel in Williamsburg, Brooklyn

Equipment and tabletop specified by Singer Equipment Company

Specifying team: Dennis DeCicco, Joseph Steckmeister, Michael Terrazino, Tess Rex

When did hotel guests get so hungry? While hotel restaurants have always held a spot in the pantheon, 2018 saw them further elevated. As a new generation of travelers ventured out from behind their screens, it seems they had one thing on their mind. Their culinary priorities became operators’ culinary priorities and, all of a sudden, slipper, robe, and laundry bag procurement took a backseat to open cooking suites, quality porcelain, and crystal glassware.

The timing couldn’t have been better. With the rising popularity of services like Airbnb, dining experiences have become hotels’ competitive edge. Enter fine casual dining, a new genre of hospitality that has become an important cornerstone of any hotel opening. Hoxton was among the first and, like so many things, they are also among the best.

The UK-based hotel chain is “a series of open-house hotels inspired by the diversity and originality of the streets and scenes that surrounds us.” Going beyond the traditional boutique hotel concept, Hoxton partners locally to optimize location, design, and – yes – food. For the Hoxton Williamsburg, their first stateside project, they partnered with local culinary talent, Sunday Hospitality. Partnering with Singer Equipment Company to supply and build their kitchens was the natural next step—with Next Step Designs as the designer.

Entering the lobby, guests are greeted by Klein’s Wine Cellar, standing face to face with a spacious open kitchen and wrap around bar. While seated, you’ll see chefs busily cooking on a Molteni luxury cooking suite and GrillWorks wood burning grill. Watch as your dish is plated on Rosenthal’s playful JOYN collection and served to you immediately.

The Hoxton Williamsburg also boasts a stunning rooftop bar, Summerly – or Winterly, depending, taking full advantage of the hotel’s prime location with a magnificent view of the city skyline. Atop the hotel, you can enjoy a delicious cocktail served in playful glassware. Order food here too; it will arrive on Chena Pink dinnerware, developed and designed by our tabletop procurement team in partnership with Steelite International.

Fine casual is here to stay, and so is Singer Equipment Company’s team of experts in equipment and tabletop design. Send us an email at [email protected] to get started today.


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What Our Customers Are Saying

What Our Customers Are Saying

" is amazing that work done as promised stands out in today’s world of excuses, disappointments and re-active planning. It’s always a pleasure to work with professionals. You should be proud that your expansion has not diluted your core values of the business and the Singer name!"

Patrick J. Byrne
Proprietor, General Warren Inn
Malvern, Pennsylvania