Singer is more than our suite of services. We’re a united team with a focus on the long term. The proof is in the loyal and lasting relationships we’ve built with suppliers, colleagues, and customers alike. We look forward to building a partnership with you. Whether forging new relationships or maintaining lasting partnerships, Singer approaches every project with keen attention to detail, creativity, workmanship, and flawless execution.
We offer a full turnkey solution, working with you from inception to completion, developing your concept into an efficient, streamlined operation with the right equipment to produce the desired menu. Until your job site is ready for delivery, we’ll receive, store and stage all foodservice equipment, maximizing delivery and installation efficiencies. We’ll also check for any freight damage and ensure your order is complete.
With a focus on efficiency, flexibility and cost-effectiveness, we collaborate with you to design and develop an operation that empowers your staff and delights your guests. Using cost analysis and alternative identification, we take a proactive approach to maintaining the design integrity to ensure a distinguishable project in the most cost-effective manner.
Singer continues to work with you after the equipment is installed. We check all equipment in the contract package to be sure it’s in working order. We provide service and warranty manuals for each piece. We also offer training on the new equipment to ensure optimum performance and maximize your investment. Should problems arise down the road, we’re available to assist with manufacturer service calls. We stand behind what we sell and provide the highest level of support.
Equipment and tabletop specified by Singer Equipment Company
Specifying team: Dennis DeCicco, Joseph Steckmeister, Michael Terrazino, Tess Rex
When did hotel guests get so hungry? While hotel restaurants have always held a spot in the pantheon, 2018 saw them further elevated. As a new generation of travelers ventured out from behind their screens, it seems they had one thing on their mind. Their culinary priorities became operators’ culinary priorities and, all of a sudden, slipper, robe, and laundry bag procurement took a backseat to open cooking suites, quality porcelain, and crystal glassware.
The timing couldn’t have been better. With the rising popularity of services like Airbnb, dining experiences have become hotels’ competitive edge. Enter fine casual dining, a new genre of hospitality that has become an important cornerstone of any hotel opening. Hoxton was among the first and, like so many things, they are also among the best.
The UK-based hotel chain is “a series of open-house hotels inspired by the diversity and originality of the streets and scenes that surrounds us.” Going beyond the traditional boutique hotel concept, Hoxton partners locally to optimize location, design, and – yes – food. For the Hoxton Williamsburg, their first stateside project, they partnered with local culinary talent, Sunday Hospitality. Partnering with Singer Equipment Company to supply and build their kitchens was the natural next step—with Next Step Designs as the designer.
Entering the lobby, guests are greeted by Klein’s Wine Cellar, standing face to face with a spacious open kitchen and wrap around bar. While seated, you’ll see chefs busily cooking on a Molteni luxury cooking suite and GrillWorks wood burning grill. Watch as your dish is plated on Rosenthal’s playful JOYN collection and served to you immediately.
The Hoxton Williamsburg also boasts a stunning rooftop bar, Summerly – or Winterly, depending, taking full advantage of the hotel’s prime location with a magnificent view of the city skyline. Atop the hotel, you can enjoy a delicious cocktail served in playful glassware. Order food here too; it will arrive on Chena Pink dinnerware, developed and designed by our tabletop procurement team in partnership with Steelite International.
Fine casual is here to stay, and so is Singer Equipment Company’s team of experts in equipment and tabletop design. Send us an email at [email protected] to get started today.
Back to all images
"I've always viewed Singer as an extension of my team. Singer is one of the few relationships I have that I know I don’t have to worry about. When you have a vendor like Singer, the project is going to come out a winner when it’s all done."